Built on Family. Driven by Integrity. Since 1974.
Our Mission: Value Without Compromise™
We opened our first dealership: Vespa Car Edmonton. The dealership featured a unique three-wheel microcar imported from Italy, inspired by the iconic Vespa scooter. Compact, practical, and distinctly European, the vehicle offered an affordable and fuel-efficient solution at a time when the market was beginning to embrace innovation and efficiency. It marked the beginning of our commitment to bringing fresh automotive choices to Canadian drivers.
Since then, we’ve proudly represented a variety of respected international brands, including Innocenti, Skoda, Lada, Daewoo, Suzuki, and Saab — all while continuing to provide a wide selection of pre-owned vehicles and trusted service across all makes and models.
Today, our group proudly includes:
- Maserati of Edmonton
- Alfa Romeo Edmonton
- River Valley Chrysler Dodge Jeep RAM Wagoneer
- Kia West Edmonton
- Westside Mitsubishi
- River Valley Fiat
- Daytona Automotive — our all-makes-and-models repair centre and pre-owned luxury sales division
- Carpros Canada – Our used car outlet specializing in trade-ins under $15,000
Whether you’re purchasing a new vehicle, servicing one you already love, or exploring our pre-owned inventory, we’re here to deliver Value Without Compromise™ — just as we have since the beginning.
